A URL slug is the part of the URL that follows the slash (/) and identifies the specific page or post.

You need to make sure your website is well-designed and optimized for search engines.

Your home page URL or website domain name doesn’t have a slug attached, but all of your other pages have one that automatically generates as you create a page or post. 

The automatic slug doesn’t quite do it for many people, but using best practices and keyword strategies; you can create tags that do a better job.

The main reason slugs are relevant is that they’re the first step in becoming a human.

  • But what is a URL slug? 
  • How can I optimize my URLs for SEO? 
  • And why does it all matter? 

In this article, you’ll discover what a URL slug is, how you can use them in your SEO strategy, and ways in which to optimize your slugs as we advance.

  • What is a URL, Slug?
  • Why is a URL Slug Important for SEO Ranking?
  • How to Create the Best URL Slugs for SEO
  • Wrap Up: URL Slugs Deserve your Attention

What is a URL, Slug?

Most marketers are just beginning to grasp how essential URL slugs are to their company’s web design, and many are unaware of how they can improve their brand visibility through effective URL slugs.

url slug
URL Slug

A URL slug refers to the end part of a URL after the backslash (“/”) that identifies the specific page or post. 

Each slug on your web pages needs to be unique, and they provide readers and search engines alike with information about the contents of a web page or post. 

Your homepage URL may not have a slug (sometimes called a URL shortener), but all of your other pages will have one that automatically generates as you create a page or post.

Nevertheless, the automated slug isn’t likely to be as valuable as the one you create yourself using best practices and keyword strategies.

Why is a URL Slug Important for SEO Ranking?

It’s surprising to learn that your URLs significantly impact your SEO strategy.

Having an annoying URL in your search bar is not only irritating to look at, but it looks untrustworthy and might have dissuaded you from sharing or linking to that URL.

Now imagine a search engine coming across that same stream of nonsense. 

Search engine algorithms need explicit, clean, and optimized content to understand the data they come in contact with. 

Having a clean, clear, and short URL slug helps your website visitors and search engines comprehend your pages

It’s possible for your URL slug also to be an untapped source of keyword ranking potential. By including keywords in your slug, you can target specific words and phrases; while a reader might not understand the implication, a search engine will consist of those keywords in your ranking results.

How to Create the Best URL Slugs for SEO

Now that we understand the importance of URL slugs, let’s look at the best practices and optimal strategies for your slug creation. 

  1. Use a unique, keyword-rich slug for each page on your website.
  2. Avoid using the same slug on multiple pages.
  3. Use a slug that is descriptive and accurately reflects the content on your page.
  4. Creating slugs doesn’t have to be an overly complicated or even a profoundly strategic approach. 

After all, simplicity is essential when creating URL slugs, and just keeping these tips in mind can help you improve both SEO and readability.

Use the “-” Symbol

If you have a URL and you’re using a hyphen to separate two words in your slug, make sure you don’t have spaces in the middle of your URL.

If you can think of examples of URLs with something like “%20” or other characters (like periods, dashes, or hyphens) between each word, you can probably find a way to use it more precisely and helpfully.

Keep Your Slugs Short

Short and clear URLs can make it easier for users to find the pages they are looking for.

They help search engines comprehend the content.

There’s no hard-and-fast rule for the ideal URL slug length. The best URLs are the ones that reflect the nature and content of the page. They should be concise and ideally should only include words and letters.

Learn URL Slugs

Incorporate Target Keywords

Your target keyword should be in your title. Period.

If this page is about anything related to Google Shopping, including, but not limited to, product names, descriptions, or other keywords, we should include these keywords in

Match Slugs to Headlines

Matching up your slug to your content title is critical to SEO. If you do end up with longer slugs, you can still make them work if you add words like “help” or “tips” to them.

You should be fine as long as you’re focusing on the keyword and using the right keywords. We will talk about this in a bit more detail in a bit.

The title is clear, concise, and does an excellent job of describing the content. It’s also short, and it adapts the title in a very objective way. 

Read more: WordPress Blog Setup Instructions – How to Create a WordPress Blog

Avoid Dating Your Slugs

If someone finds date from a year that was earlier than the current year, it’s possible they might be thinking your page is out-of-update.

URL redirection is a must-have for every website. While this feature allows users to navigate your site more effectively, it can also help you reduce your bandwidth.

Yes, I think I would. I might get an idea of what kinds of topics the website is covering.

Use Lowercase Letters

URLs are tricky and often have duplication or display issues.

Like with spaces, uppercase characters can also cause issues with duplicate content or 404-page errors.

Read more:How to Setup a Magento Store Using E-Commerce Setup

Update Old Slugs

If you’re unsure whether or not you need to rework your existing page or create new pages for each language you’re supporting, consider updating your slug structure. When we refer to your page slug as “the slug,” it usually refers to the URL’s slug name (not including the domain) that is the link on the menu for the page.

The truth is, if you try optimizing too many pages for too long, it can have adverse effects on your search engine ranking. Consider starting with some of your less-performing pages and monitoring your orders’ result. If the risk is too significant for your older pages, adopt an alternative strategy of optimization as we advance.

Wrap Up: URL Slugs Deserve your Attention

If you want to make sure that your URL slug is easy for your site visitors to type into their search engine, you need to consider whether this is the best way to go.

They are the keys for search engines to organize and display your web pages. They provide critical data for search engines to make their websites easier for you to navigate and for search engine optimization.

If you want to increase your SEO rankings, here’s how to do it!

You could learn a lot about how to improve your online game by using the tactics this article teaches you.


What is a URL slug?

A URL slug is a unique identifier for a website. It is typically the name of the website followed by a hyphen and the number of the page (e.g. www.example.com/page-2).

How to Optimize URL Slugs?

There are a few things to keep in mind when optimizing URLs for SEO. Firstly, make sure the URL slug is unique and descriptive.
Secondly, use hyphens (-) to separate words in the slug, and make sure all words are spelled correctly.
Finally, make sure the URL is easy to remember and type.

What are the benefits of using URL Slugs?

URL slugs are a great way to optimize your website’s search engine rankings.
They make it easy for people to find your content by providing a short, easy-to-remember identifier for your page.
Additionally, URL slugs help you keep track of which pages are most popular on your site.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.