How to Calculate Your Earnings in YouTube

The first step to earning YouTube money is to figure out how much your video is worth. YouTube Money Calculator is a useful tool that can help you do this. It will tell you how many people have seen your video and give you an estimate of how much you could earn from it. This figure will be calculated using the CPM rates.


It is important to understand how to calculate cost-per-mille (CPM), if you want to place ads on YouTube. YouTube advertiser fees are calculated on the cost per 1,000 impressions (ad impression = 1$/mille). YouTube charges advertisers per impression depending on many factors such as the quality of the video or the engagement rate. YouTube’s CPM can’t be fixed so adjust your budget and bid accordingly.

Make sure that your YouTube CPM is optimized for family-friendly content to get the best results. YouTube will punish ads that contain explicit content or language. You should also be careful about your SEO strategy, and the content topics you choose. You should avoid content that can cause your YouTube CPM drop such as profanity or fake news.

Click-through rate

To calculate how much money you can make in YouTube, it is important to determine your click-through rate. YouTube divides the number clicks by how many thumbnail impressions to calculate this percentage. To get a percentage, multiply this number by 100. If you have 1,000 YouTube thumbnails, your click-through rates would be 10%. Keep in mind that not all views count towards impressions. This includes those made on end screens or external websites.

A video title can also help increase click-through rates. These titles should address the visitor’s problem and explain the content of your video. CTRs rise significantly after a video has been uploaded. CTRs increase because viewers are alerted about the new content.


The conversion rate between clicks or impressions on YouTube is called CTR. CTR can vary between 2% to 10%. CTR is a measure of how popular a video is. The higher it is, the better. YouTube’s official Help Center says that 50% of its videos receive between 2% to 10% hits. A higher CTR does not necessarily indicate that the video is successful. It is important to have a high CTR within 48 hours of uploading your video. This will show YouTube that people are interested and engaged with what you have to share. YouTube will also know your content is valuable, and your video will be prioritized.

YouTube has many tools to measure CTR. CTR provides a quick overview of your channel’s performance and allows you to compare it to other channels. CTR is a key indicator for many creators. They look for ways to measure it against others.


You need to know the price per thousand views in order to calculate your YouTube eCPM earnings. Advertisers charge different amounts for different views. YouTube will consider your ad view if it is seen for longer than 30 seconds. YouTube receives 45% of all monetized views earnings. You’ll lose less if your ad isn’t seen for more than 30 seconds.

The cost-per-mille (CPM), in advertising, is the price an advertiser pays per thousand views of an advertisement. YouTube users refer to this number as eCPM or effective CPM. This number will vary depending on what ad you are showing and the channel.

Earnings as creators are unpredictable

You know the volatility in earnings for YouTube creators. There are many ways to increase your earnings, even though you can’t control the amount of money you make. YouTube’s algorithm determines the content that will be recommended and what will appear in search results. YouTube’s algorithm has been responsible for much of the controversy, as it promotes fake news, sensational and harmful content.

Advertisers cut back on advertising due to the recent Coronavirus pandemic, which had a negative impact on YouTube creators’ incomes. YouTube’s advertising rates dropped by half during the pandemic. Many creators saw their income drop dramatically despite an increase in views. Google parent company Alphabet reported recently its first quarterly decline of ad revenue for 26 years.

YouTube has a share of advertising revenue

YouTube’s ad revenues are declining after 2021’s “extraordinary” growth rates. Ad spending is declining and the ad industry is experiencing macroeconomic problems. Advertisers are becoming more cautious. The company saw a 5% increase in revenue for the second quarter. It’s difficult to compare this to the 84% growth the company achieved in the second quarter 2021. Ruth Porat, the company’s chief financial officer, said that there were “sharp parallels” throughout the year.

YouTube also plans to share more of its ad revenue with creators. YouTube Shorts, a short-form video feature that YouTube claims generates 45% of its ad revenue, is offering creators 45%. This is less than the 55% creators receive from its longer-form video features. YouTube also offers apps that are focused on creators.

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